Aeroplan Rewards Healthy Living with Frequent Flyer Points

By Ivan PetrenkoJan 24, 2024 02:40 AMNews
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Canadian airlines commercial plane
Canadian airlines commercial plane. Source: unsplash

Air Canada’s Aeroplan, in a groundbreaking move, has joined forces with Manulife, a leading financial services and insurance group, to enhance its frequent flyer program. This innovative collaboration, announced on January 23rd, is set to revolutionize how millions of Canadians in the Manulife Group Benefits program earn Aeroplan points, by engaging in various health and wellness activities.

A Fresh Approach to Earning Points

Aeroplan members, starting this summer, will have the unique opportunity to earn points through activities focused on health and wellness. This includes participating in challenges related to exercise, mindfulness practices, and even engaging in educational courses on health. This initiative is part of Manulife's upcoming platform update, expected this spring, promising a digital-first experience integrating health, wellness, and benefits in one unified place.

Elevating Rewards Beyond Travel

Mark Nasr, President of Aeroplan and Executive Vice President of Marketing and Digital at Air Canada, expressed excitement about this strategic partnership. "We're combining forces to reward millions of their group benefits members," he said, aligning with Manulife's mission of making decisions easier and lives better. The integration of health-focused rewards into the Aeroplan program marks a significant shift in the frequent flyer landscape, emphasizing the importance of a healthy lifestyle.

Details and Anticipation

Specific details on the range of reward points and the full scope of eligible activities are yet to be disclosed. However, both Aeroplan and Manulife have promised more information as the launch date approaches. Ashesh Desai of Manulife Group Benefits highlighted this partnership as a "milestone," aiming to drive healthy outcomes and add value to their members' lives by combining Aeroplan's loyalty program with digital health technology.

Enhancements for Elite Members

In related news, Air Canada has also upgraded benefits for Aeroplan Elite members, offering enhanced value from flight pass usage. Members can now earn bonus eUpgrade credits and Status Qualifying Miles (SQM), reflecting Air Canada's commitment to enriching its loyalty program.

This innovative approach by Aeroplan and Manulife sets a new standard in the travel loyalty program sector, intertwining health, wellness, and travel rewards, leading to a more holistic approach to frequent flying.

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