Accor's ibis Styles and ibis Budget Hotels Announced as Proud Sponsors of Tour de France
In a thrilling development, Accor's ibis Styles and ibis Budget hotels have revealed their sponsorship of both the men's and women's Tour de France races for the upcoming three editions, spanning from 2024 to 2026. This exciting partnership was recently commemorated with a special breakfast event, graced by the presence of notable figures such as Patrick Mendes, CEO of Accor Europe and North Africa, Christian Prudhomme, the Director of Tour de France, and Julien Goupi, Director of Media & Partnerships at ASO.
The event served as a platform to celebrate this significant collaboration between the hospitality giant and one of the most prestigious cycling events globally. Beyond mere sponsorship, the involvement of ibis Styles and ibis Budget hotels signifies a deeper commitment to fostering memorable experiences for cycling enthusiasts and patrons alike.
As part of this collaboration, spectators can anticipate the sight of branded vehicles adorning the race routes, adding to the vibrant atmosphere of the Tour de France. Moreover, guests are offered the opportunity to partake in exclusive experiences facilitated by Accor's loyalty programme, promising unforgettable moments throughout the duration of the races. These experiences include behind-the-scenes access, meet-and-greets with cycling legends, and VIP viewing areas, enhancing the overall excitement and enjoyment of the Tour de France for all involved.
With this partnership, Accor's ibis Styles and ibis Budget hotels aim to enhance the overall experience for participants and fans, further solidifying their position as leading hospitality providers with a keen eye for fostering meaningful connections within the sporting community.
It's an unforgettable journey where the thrill of the race meets the warmth of hospitality, epitomizing the perfect blend of passion, perseverance, and camaraderie on the road to victory.