Accor Elevates India's Hospitality Landscape with Strategic Expansion

By Ivan PetrenkoApr 7, 2024 19:30 PMNews
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Tajmahal on the river bank. Source: pixabay

In a bid to fortify its presence as a key player in India's hospitality industry, Accor, a leading international hotel group, continues its transformative journey with a slew of new openings and strategic signings set to reshape the landscape in 2024.

After a remarkable year in 2023 marked by the signing of eleven strategic hotel deals and the inauguration of six prominent properties across the nation, Accor gears up for yet another wave of expansion. These endeavors underscore Accor's commitment to diversifying its offerings to cater to the dynamic preferences of travelers.

Accor's current portfolio boasts 62 hotels under various renowned brands like Raffles, Fairmont, Sofitel, Pullman, and Novotel, among others. The Group's relentless pursuit of innovation and excellence continues to redefine the hospitality landscape in India.

In the upcoming year, Accor's strategic roadmap focuses on inaugurating six hotels across premium, midscale, and economy segments, along with three luxury and lifestyle properties. This diverse portfolio expansion aims to meet the evolving demands of discerning travelers.

Accor's foray into the luxury segment sees the unveiling of Raffles Jaipur in the second quarter of 2024, promising an unparalleled experience of grandeur and opulence in Rajasthan's capital city.

The launch of Grand Mercure Goa Candolim in the second quarter of 2024 will offer a blend of comfort and cultural immersion, catering to the preferences of discerning travelers seeking enriching experiences.

Accor's commitment to affordability is evident with the openings of Mercure Chandigarh and ibis Styles Mysuru in 2024, addressing the needs of budget-conscious travelers without compromising on quality.

Scheduled for the third quarter of 2024, Novotel's expansion will reach key cities with openings in Goa Panjim, New Delhi City Centre, and Bhubaneswar, further solidifying Accor's presence in India.

With each new endeavor, Accor reaffirms its commitment to shaping India's hospitality landscape, offering meaningful experiences that resonate with both business and leisure travelers alike.

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