Virgin Australia Unveils Second Chapter of 'Bring on Wonderful' Campaign

By Ivan PetrenkoApr 24, 2024 18:30 PMNews
Share:
Virgin Australia airplane at the airport
Virgin Australia airplane at the airport. Source: unsplash

Virgin Australia has launched the second phase of its "Bring on Wonderful" campaign, focusing on the exceptional efforts of its team members to create memorable experiences for travelers. This new chapter follows the initial campaign's success in 2022 and provides a fresh perspective through the eyes of a young traveler.

The new campaign tells the story of a family going on holiday with their typically reluctant teenage daughter, who is pleasantly surprised when Virgin Australia's baggage handlers break into a spontaneous dance, adding a touch of wonder to her trip. This scene reflects the campaign's theme of Virgin Australia's staff going above and beyond to bring joy to their passengers' journeys.

Virgin Australia's commitment to innovation and customer service is evident in recent developments. Over the past year, the airline introduced new features such as baggage tracking technology, Apple Pay integration, and Rapid Rebook, a self-service disruption management tool. Additionally, Virgin Australia announced its intention to become the first Australian airline to allow pets onboard, further showcasing its focus on enhancing the passenger experience.

Libby Minogue, Virgin Australia's Chief Marketing Officer, emphasized the importance of the airline's people in delivering these unique experiences. The continued dedication to customer satisfaction has also earned Virgin Australia the title of Airline Ratings' Best Cabin Crew for a record sixth consecutive year.

The launch of this second phase of "Bring on Wonderful" demonstrates Virgin Australia's ongoing efforts to stand out in the airline industry. By spotlighting the personal touch and innovative services, the airline aims to create unforgettable moments for its passengers.

Top Articles
Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
Practical Eco-Friendly Travel Solutions for Sustainable Tourism

Practical Eco-Friendly Travel Solutions for Sustainable Tourism

Feb 14, 2025 15:00 PM

Top Tips for Securing Your Luggage and Preventing Loss

Feb 7, 2025 14:00 PM

Your Guide to Hand Luggage and Baggage Rules

Feb 4, 2025 20:00 PM
More News
A woman in a gray hoodie and a green cap speaks into a megaphone during a protest, with other demonstrators visible in the background

How British Airways Cleaners’ Strike Can Impact Your Travelers

Mar 15, 2025 23:44 PM
Vueling plane in flight with landing gear deployed

Vueling Enhances Cardiff-Málaga Connectivity Offering New Travel Opportunities

Mar 15, 2025 21:29 PM

Unexpected Rail Disruptions on the Trento–Bassano Line Affecting Travelers

Mar 15, 2025 19:32 PM

Spring Skiing Adventures Await with New Flights from Stansted

Mar 15, 2025 14:47 PM
A scenic railway station along the Ligurian coast, surrounded by cliffs and overlooking the Mediterranean Sea

Genoa Rail Disruptions and Essential Travel Tips for Passengers

Mar 14, 2025 22:46 PM
Vienna Airport's modern control tower under a partly cloudy sky

Vienna Airport Expands Global Reach with New Summer 2025 Routes

Mar 14, 2025 20:28 PM
A railway worker in protective gear using a hammer to maintain train tracks

Easter Travel Disruptions Could Cause Major Delays for Rail Passengers

Mar 14, 2025 18:31 PM
A commercial airplane flies through a dramatic sky with dark and colorful clouds

Norwegian Expands Air Connectivity with London-Billund Route

Mar 14, 2025 16:54 PM
A modern hotel room with a black nightstand, a gold lamp, a glass water bottle, and a neatly arranged white pillow on a dark bed frame

Radisson Blu Expands Its Footprint in Ankara

Mar 13, 2025 23:35 PM

Air India Broadens Access to Premium Economy with Cost-Effective Upgrades

Mar 13, 2025 21:41 PM

New Tivoli Kopke Porto Gaia Hotel Expands Travel Opportunities in Northern Portugal

Mar 13, 2025 19:29 PM
Emirates Boeing 777-300ER landing at an airport during golden hour

Emirates integrates Holi celebrations into in-flight experience

Mar 13, 2025 17:34 PM
Historic Blenheim Palace with landscaped gardens and ornate fountains in springtime

New Travel Experiences Await in England for Spring 2025

Mar 13, 2025 15:42 PM
View from an airplane window showing the aircraft wing above the clouds during sunset

Neos to Launch First Direct Flights Between the US and Puglia

Mar 13, 2025 12:28 PM
Coastal cliffs with a lighthouse overlooking the North Atlantic Ocean under a partly cloudy sky

North Atlantic Oscillation Shifts Pose Risks for Travelers

Mar 13, 2025 10:36 AM

New Privium Lounge Enhances Travel at Eindhoven Airport

Mar 12, 2025 12:32 PM

Milan-Novara Train Suspensions Impact Travel Plans

Mar 12, 2025 10:46 AM
A misty hillside village with lush green vegetation and traditional houses in Madeira, Portugal

Best Destinations to Explore in July, August and September

Mar 12, 2025 08:29 AM
A modern passenger train at a station platform, preparing for departure

Enhanced Train Services for Wales v Kazakhstan Match

Mar 12, 2025 06:33 AM
A modern moving walkway at an airport, covered with a glass roof and surrounded by sleek metal railings

Stuttgart Airport Expands Dining Options for Travelers

Mar 12, 2025 04:49 AM
Colorful historic buildings line the waterfront of Porto, Portugal, with traditional boats floating on the Douro River under a bright blue sky

Portugal Enhances Tourism with Accessibility Certification

Mar 12, 2025 02:27 AM
Three people pointing at a laptop screen while browsing online

Hidden Costs in Travel and How Booking Websites Charge You More

Mar 12, 2025 00:31 AM

Historic Steam Event to Feature Six Classic Locomotives

Mar 11, 2025 23:46 PM

Passenger Traffic Shifts in Ireland’s Airports Amid St Patrick’s Festivities

Mar 11, 2025 21:23 PM
A white church partially buried in sand dunes under a vast blue sky in Jutland, Denmark

Unveiling Jutland as a Fresh Perspective on Scandinavian Travel

Mar 11, 2025 19:38 PM
Transavia airplane taking off from Rotterdam The Hague Airport on a clear day

Rotterdam The Hague Airport to See Big Renovation for Passenger Comfort

Mar 11, 2025 17:56 PM