Virgin Australia Unveils Second Chapter of 'Bring on Wonderful' Campaign

By Ivan PetrenkoApr 24, 2024 18:30 PMNews
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Virgin Australia airplane at the airport
Virgin Australia airplane at the airport. Source: unsplash

Virgin Australia has launched the second phase of its "Bring on Wonderful" campaign, focusing on the exceptional efforts of its team members to create memorable experiences for travelers. This new chapter follows the initial campaign's success in 2022 and provides a fresh perspective through the eyes of a young traveler.

The new campaign tells the story of a family going on holiday with their typically reluctant teenage daughter, who is pleasantly surprised when Virgin Australia's baggage handlers break into a spontaneous dance, adding a touch of wonder to her trip. This scene reflects the campaign's theme of Virgin Australia's staff going above and beyond to bring joy to their passengers' journeys.

Virgin Australia's commitment to innovation and customer service is evident in recent developments. Over the past year, the airline introduced new features such as baggage tracking technology, Apple Pay integration, and Rapid Rebook, a self-service disruption management tool. Additionally, Virgin Australia announced its intention to become the first Australian airline to allow pets onboard, further showcasing its focus on enhancing the passenger experience.

Libby Minogue, Virgin Australia's Chief Marketing Officer, emphasized the importance of the airline's people in delivering these unique experiences. The continued dedication to customer satisfaction has also earned Virgin Australia the title of Airline Ratings' Best Cabin Crew for a record sixth consecutive year.

The launch of this second phase of "Bring on Wonderful" demonstrates Virgin Australia's ongoing efforts to stand out in the airline industry. By spotlighting the personal touch and innovative services, the airline aims to create unforgettable moments for its passengers.

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