The art of a successful restaurant: how to treat to keep customers coming back

By Tychyna TetianaOct 28, 2023 19:18 PMNews
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The art of a successful restaurant: how to treat to keep customers coming back
Waiter in a restaurant. Source: Freepic

In the constantly evolving restaurant business, the key to success is competitive guest satisfaction. Not only gastronomic pleasure is important to customers.

Visitors often come back for new experiences. Food-management writes about how to organize the work of a restaurant so that guests get the most pleasure.

Expert recommendations for restaurant prosperity

1. Food quality.

When people choose a restaurant, they often do so based on the taste and flavor of the food. About 80% of customers (80%) consider "great taste" to be the main criterion in reviews as the main criterion.

Quality, flavor, temperature, and freshness play an important role in customer satisfaction. Restaurant operators should take care to improve the quality of the entire menu. For example, some restaurants are improving their soups to ensure higher quality.

Another way to improve food quality is to add trendy flavors to the menu. The growing interest in food from different cuisines, especially among younger diners, emphasizes the importance of menu variety.

2. Organize off-premise food service.

During the pandemic, more and more people are choosing to order takeout or delivery rather than sit in a restaurant. To make this process convenient for customers, it is important to prepare dishes that are easy to transport. The quality of the packaging also plays an important role. Additionally, it's important to include dishes that are easy to carry and heat up quickly, such as soups. The ability to eat soup on the go is especially important for young people.

3. Speed of service.

It is important that guests receive their food quickly and without delay. A long wait can ruin the dining experience. Restaurants should work to optimize their processes to provide fast service.

An example of success is the Ruby Slipper restaurant chain, which focused on efficiency in its development strategy. They were able to significantly improve their results thanks to new equipment and operating procedures.

Additionally, it is important to use ingredients that are easy and quick to prepare. This will help save time and make the cooking process more efficient. Consider these aspects and your guests will be satisfied with the speed and quality of service.

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