Taylor Swift's "Eras Tour" Sparks Surge in European Travel

By Ivan PetrenkoMay 22, 2024 16:00 PMNews
Thousands of people watching the  Taylor Swift show
Thousands of people watching the Taylor Swift show. Source: Stephen Mease, Unsplash

As the summer season kicks off, air travel is gearing up for a significant spike, largely attributed to the magnetic pull of Taylor Swift. United Airlines reports a notable 25% surge in flight demand to Lisbon, Portugal, where Swift is set to perform for her much-anticipated "Eras Tour" this weekend. This surge is anticipated to persist over the next few months as fans across the globe flock to Europe, enticed by concert tickets priced significantly lower than those in the US.

Notably, bookings to various European cities hosting Swift's upcoming performances, such as Madrid, Edinburgh, and Dublin, are witnessing a similar surge, according to a United representative. Particularly, flights to Milan and Munich, where Swift is scheduled to perform in July, are experiencing a remarkable uptick in demand, with a staggering increase of up to 45% compared to the previous year.

United Airlines, operating flights to these cities from its East Coast hubs at Newark and Dulles, alongside additional destinations from hubs in San Francisco, Denver, Chicago’s O’Hare, and Houston, is gearing up to accommodate the influx of passengers. Similarly, Delta Air Lines is witnessing a surge in demand for flights to Swift's European tour, as it expands its international summer schedule to cater to the escalating travel demand.

Both airlines are bracing themselves for what is projected to be a record-breaking summer travel season. Delta and United anticipate flying nearly 3 million passengers during the Memorial Day weekend, marking a 5% increase from the previous year. Airlines for America, representing major US carriers, predicts a substantial rise in summer passenger numbers, with an expected 6% increase from last year, totaling 270 million passengers.

The phenomenon dubbed "Swiftonomics" underscores Swift's profound impact on the economies of the cities and countries she visits during her expansive global tour. A recent Barclays report reveals that over 1 million Swifties are expected to attend her shows in the United Kingdom this summer, with each fan projected to spend $810 on travel, accommodation, and related expenses. This influx of fans is anticipated to inject a staggering $953 million into the local economy.

Top Articles
Secrets of airplane speed

Commercial and private jet speeds: from Boeing to Gulfstream

Jun 17, 2024 08:39 AM
Luxury hotels in France for the perfect vacation

Top 20 delightful luxury hotels in France

Jun 16, 2024 10:01 AM

Top 10 benefits of traveling: how traveling to other cities and countries makes us healthier and happier and why you should pack your bags now

Jun 15, 2024 09:05 AM

Where to stay in Seville: Top 10 hotels for every traveler

Jun 14, 2024 09:17 AM
More News
City street in Glasgow with buses and historic buildings

First Bus Launches New Service to M&D’s Theme Park

Jun 17, 2024 18:30 PM
scenery of white airplane landed on Hong Kong airport

Why Hong Kong Airport Remains An Integral Aviation Hub

Jun 17, 2024 18:00 PM

GOL Launches Direct Flights to Aruba from Brazil

Jun 17, 2024 17:32 PM

Duct-Taped American Airlines Passenger Faces Record Fine

Jun 17, 2024 17:00 PM
Young woman using a smartphone at a station

Stagecoach Introduces Cashless Travel with MegaRider

Jun 17, 2024 16:30 PM
white united plane on park

United Airlines Boeing 777 Passengers Panic After Oxygen Mask Announcement

Jun 17, 2024 16:00 PM
Rainy street scene in China with people holding umbrellas in front of traditional shops decorated with red lanterns

China Extends Visa-Free Entry for Europeans and Malaysians, Boosting Tourism

Jun 17, 2024 15:35 PM

Woman Detained After Bringing Sugar Glider Possum On China Eastern Flight

Jun 17, 2024 15:00 PM
A steam train crossing an old viaduct in a lush green valley

Major Disruptions on Chingford Line for Summer Travelers

Jun 17, 2024 14:30 PM

New Direct Route to Denmark Launched from Atlanta's Hartsfield-Jackson Airport

Jun 17, 2024 14:02 PM

Sentosa Island Closes Beaches Following Oil Spill From Nearby Port Collision

Jun 17, 2024 13:32 PM
Interior of an airplane with rows of seats

Dr. Oz Rescues Passenger on JetBlue Flight to Mexico

Jun 17, 2024 12:34 PM
Pride Parade members on the Street

Top LGBT-Friendly Destinations for Memorable Holidays

Jun 17, 2024 11:30 AM
Glasses of red berry drinks on a tray

Inflight Alcohol Ban Debate Revived by New Health Study

Jun 17, 2024 10:32 AM
Two women reading in the park

Discover Paris’s Most Beautiful Green Spaces

Jun 17, 2024 09:30 AM

United Airlines Flight Attendant Blocks Passengers from Switching to Empty Seats

Jun 17, 2024 08:30 AM

Lombok: An Affordable Paradise Without the Crowds

Jun 17, 2024 07:30 AM
Airplane on runway preparing for takeoff

FAA Aims for Zero Runway Close Calls During Busy Summer Travel Season

Jun 17, 2024 06:30 AM
A bird sitting on a top of a cliff next to the ocean

A Day Trip to Handa Island: Scotland's Seabird Sanctuary

Jun 17, 2024 05:30 AM
Human and robotic hands touching

HBX Group to Revolutionize Customer Service with AI Technology

Jun 17, 2024 04:30 AM
A pink and blue Wizz Air jet airliner in the sky

Wizz Air Tops List for Flight Delays Again

Jun 17, 2024 03:30 AM
Airplane wing over clouds and coastline

Breeze Airways Launches New Routes from Manchester-Boston to Charleston and Orlando

Jun 17, 2024 02:30 AM

Exploring Berlin's LGBTQ+ Hotspots

Jun 17, 2024 01:30 AM

Avoiding Extra Baggage Fees: Expert Tips for Jet2, Ryanair, and easyJet

Jun 17, 2024 00:30 AM
Close-up of Austrian Airlines Dreamliner engine on the tarmac

Austrian Airlines Launches First Long-Haul Dreamliner Flight to New York

Jun 17, 2024 00:05 AM
first class bucket seats

Interior Innovations: Meet the Future of Aircraft Cabins

Jun 16, 2024 23:30 PM