Qatar Airways Unveils Sama 2.0: The Future of AI in Aviation at ITB Berlin 2024

Qatar Airways, a trailblazer in aviation innovation, is set to captivate attendees at ITB Berlin, the leading global travel and trade event, happening from 5-7 March 2024. The airline is gearing up to introduce the world to Sama 2.0, its second-generation MetaHuman cabin crew member, during the exhibition's opening day at their newly designed stand.

This pioneering initiative marks Qatar Airways as the first airline worldwide to integrate a virtual cabin crew into its services. Sama, crafted by digital human creator UneeQ, represents a significant leap forward in blending artificial intelligence with personalized service, setting new standards for future AI applications in the aviation sector.

ITB Berlin is renowned for gathering travel professionals and exhibitors from over 180 countries, offering insights into the latest trends, products, and services in the tourism industry. With more than 160,000 visitors expected, the event provides a vast platform for showcasing innovations.

At the heart of this year's presentation by Qatar Airways is Sama 2.0, a testament to the airline's commitment to exceptional service and hospitality. Guests visiting Hall 4.2, stand 102, will have the unique opportunity to interact with Sama 2.0, experiencing firsthand the future of air travel where technology meets personalized care.

Qatar Airways' participation in ITB Berlin 2024 underscores its position as an industry leader in adopting cutting-edge technologies to enhance passenger experience. With Sama 2.0, the airline not only envisions a future where travel is more accessible and personalized but also sets a benchmark for innovation in the global aviation industry. Visitors to ITB Berlin are invited to witness the unveiling of this revolutionary approach to customer service, signaling a new era in the convergence of technology and hospitality in air travel.