Qatar Airways Introduces AI Digital Human Sama 2.0

By Ivan PetrenkoMay 1, 2024 03:30 AMNews
Share:
Modern travel exhibition pavilion with interactive displays and attendees
Modern travel exhibition pavilion with interactive displays and attendees. Source: dall-e

Qatar Airways will feature its innovative AI-powered digital human cabin crew, Sama 2.0, at the Arabian Travel Market (ATM) in Dubai from May 6 to 9, 2024. This year's ATM, under the theme 'Empowering Innovation: Transforming Travel Through Entrepreneurship,' will witness a significant leap in travel technology with the introduction of Sama 2.0.

Sama 2.0 represents the latest in AI advancements, designed to enhance customer service by providing real-time interactions and tailored travel solutions. This digital crew member can assist with frequently asked questions, travel tips, and detailed information about Qatar Airways' destinations and services.

The introduction of Sama 2.0 at ATM Dubai 2024 is part of a broader initiative by Qatar Airways to integrate more digital solutions into their customer service, aiming to streamline passenger experiences and set new standards in airline hospitality. This event will also see the debut of Qatar Airways' new exhibition pavilion at the Dubai World Trade Center, which promises an immersive exploration into the airline’s premium offerings.

In addition to the digital showcase, the event will offer attendees a VR experience to explore Qatar Airways' aircraft interiors and facilities like the award-winning Hamad International Airport and its luxurious lounges.

Top Articles
Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM
Smartphone with eSIM logo surrounded by travel essentials like flowers, map, camera, and sunglasses

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

Internet on a Cruise: How to Avoid Huge Bills for Connectivity

Aug 6, 2025 09:14 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM
More News
Fresh white bedding in a bright hotel room

New Lodging Development Reshapes Hyderabad’s Visitor Map

Dec 4, 2025 18:48 PM
Rough sea wave under dark storm clouds

Severe Sea Conditions Disrupt Travel Along Asturias’ Eastern Coast

Dec 4, 2025 17:28 PM

Glasgow Secures New Year-Round Route to Hurghada

Dec 4, 2025 10:36 AM

More Direct Destinations Opening from Gdańsk Next Summer

Dec 3, 2025 22:46 PM
Lightning strike during a severe storm at dusk

Italy Braces for Stormy Conditions Likely to Impact Travel

Dec 3, 2025 21:23 PM
Airplane wing and sunset view through the window

Clearer Rules for Booking Package Holidays

Dec 3, 2025 20:39 PM
Modern hotel room with soft lighting and a neatly arranged bed

Renovation and Repositioning Planned for Mangala Estate Kuantan in Pahang

Dec 3, 2025 19:55 PM
AEGEAN Airbus aircraft taxiing before departure

Cyprus Gains New Direct Link to Brussels with AEGEAN’s Latest Route

Dec 3, 2025 18:22 PM
Modern hotel room with fresh white bedding

New Stuttgart Hotel Expands Options for City Travelers

Dec 3, 2025 17:38 PM

TAP Introduces New Comfort Cabin for Long-Haul Flights

Dec 2, 2025 23:54 PM

New Hotel Opening Brings Scandic to Norway’s Coastal Town of Florø

Dec 2, 2025 23:31 PM
Spanish flag waving outside a historic building in Madrid

London City Restores Madrid Route

Dec 2, 2025 23:17 PM
Visitors observing a contemporary artwork in a quiet museum gallery

Chiang Mai Expands Its Cultural Map with New Riverside Museum

Dec 2, 2025 22:45 PM
Roadwork sign placed near active construction machinery on a blocked street

Rail and Road Works Bring Delays for Lake Como Visitors

Dec 2, 2025 22:32 PM
Crowded nightclub with a DJ performing under bright purple and blue lights

Koh Samui Expands Its Winter Event Season with New Nightlife Schedule

Dec 2, 2025 22:28 PM

Hannover Airport Launches New EU Entry–Exit System for Non-EU Travellers

Dec 1, 2025 23:46 PM

New SAS–Aeromexico Codeshare Opens Links Between Scandinavia and Mexico

Dec 1, 2025 22:59 PM
Air Transat aircraft approaching for landing

New Canada–Brazil Links Set to Boost Travel Across South America

Dec 1, 2025 21:33 PM
Overwater villas on a clear lagoon in the Maldives

A Redesigned Mirihi Brings Fresh Choices for Future Maldives Trips

Dec 1, 2025 20:44 PM
Rail workers carrying out maintenance

December Rail Disruptions Set to Impact Travel Through Somerset

Dec 1, 2025 19:27 PM
Modern hotel room with a large double bed and soft lighting

Travel Tuesday Offers Bring Rare Chance for Lower Hotel Costs Worldwide

Dec 1, 2025 18:51 PM
Saxophone player performing under stage lights

Pattaya Confirms Dates for 2025 Beachfront Jazz Festival

Nov 30, 2025 16:55 PM

Lhasa Airport Introduces New Check-In Deadline for Domestic Flights

Nov 29, 2025 17:42 PM

Major Airlines Roll Out Black Friday Deals for 2026 Travel

Nov 29, 2025 16:39 PM
Reykjavík houses with snow-covered mountains in the background

New Direct Link: Wizz Air to Launch Vilnius–Reykjavík Route in March 2026

Nov 29, 2025 15:26 PM
TUI aircraft taking off from the runway

TUI Expands Schedule from Paderborn/Lippstadt

Nov 29, 2025 14:43 PM