Qatar Airways Introduces AI Digital Human Sama 2.0

By Ivan PetrenkoMay 1, 2024 03:30 AMNews
Share:
Modern travel exhibition pavilion with interactive displays and attendees
Modern travel exhibition pavilion with interactive displays and attendees. Source: dall-e

Qatar Airways will feature its innovative AI-powered digital human cabin crew, Sama 2.0, at the Arabian Travel Market (ATM) in Dubai from May 6 to 9, 2024. This year's ATM, under the theme 'Empowering Innovation: Transforming Travel Through Entrepreneurship,' will witness a significant leap in travel technology with the introduction of Sama 2.0.

Sama 2.0 represents the latest in AI advancements, designed to enhance customer service by providing real-time interactions and tailored travel solutions. This digital crew member can assist with frequently asked questions, travel tips, and detailed information about Qatar Airways' destinations and services.

The introduction of Sama 2.0 at ATM Dubai 2024 is part of a broader initiative by Qatar Airways to integrate more digital solutions into their customer service, aiming to streamline passenger experiences and set new standards in airline hospitality. This event will also see the debut of Qatar Airways' new exhibition pavilion at the Dubai World Trade Center, which promises an immersive exploration into the airline’s premium offerings.

In addition to the digital showcase, the event will offer attendees a VR experience to explore Qatar Airways' aircraft interiors and facilities like the award-winning Hamad International Airport and its luxurious lounges.

Top Articles
Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM
Smartphone with eSIM logo surrounded by travel essentials like flowers, map, camera, and sunglasses

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
More News
Air Canada aircraft on the runway at sunset

Toronto Returns to Budapest’s Summer Flight Board

Jun 7, 2026 20:13 PM
Skanderbeg Square in Tirana at dusk

Tirana Gets Six New Ryanair Summer Routes

Jun 7, 2026 20:07 PM

Universal’s First European Theme Park Is Coming to Bedford

Jun 7, 2026 19:54 PM

Transavia Opens Summer 2027 Bookings Early

Jun 7, 2026 19:41 PM
Colourful buildings in Kuressaare town centre

Saaremaa Gets an Easier Summer Flight Link

Jun 6, 2026 22:28 PM
Passengers boarding a Ryanair aircraft on the tarmac

Palermo, Dubrovnik and Bucharest Join Gdańsk’s Summer Board

Jun 6, 2026 22:15 PM
airBaltic wing seen above clouds during a flight

Riga to Tel Aviv Flights Could Return in July

Jun 6, 2026 22:02 PM
1896 Cabin aboard MS Fridtjof Nansen with wooden explorer-style interiors

This Expedition Cabin Recreates 1896 at Sea

Jun 6, 2026 21:59 PM
Quentin Blake sitting in a wheelchair below a large blue illustration

London Opens a Museum Made for Illustration Lovers

Jun 6, 2026 21:46 PM

Germany Drops a Transit Visa Hurdle for Indian Flyers

Jun 5, 2026 22:03 PM

A Hilton Cave Hotel Opens Beside Ortahisar Castle

Jun 5, 2026 21:57 PM
SkyAlps staff standing beside an aircraft at Salzburg Airport

Rome Lands on Salzburg’s Summer Flight Board

Jun 5, 2026 21:44 PM
Wizz Air aircraft on the airport tarmac

Wizz Air Warns Belgrade Could Lose Low-Cost Flights

Jun 5, 2026 21:31 PM
Train at a small UK station platform on a sunny day

Stockport’s Rail Map Could Look Very Different

Jun 5, 2026 00:28 AM
airBaltic aircraft taking off against a clear blue sky

Riga Returns to Aberdeen’s Summer Flight Board

Jun 5, 2026 00:15 AM

Air France-KLM Calms Summer Fuel Fears

Jun 5, 2026 00:02 AM

A Quieter Spanish Coast Is Now Closer to Bologna

Jun 4, 2026 23:59 PM
Sunset over a beach on Phu Quoc island in Vietnam

Bratislava Adds Direct Routes to the Caribbean and Vietnam

Jun 4, 2026 23:46 PM
Passengers waiting inside an airport terminal near large windows

Ryanair Passengers Miss Flight After Airport Queue Chaos

Jun 4, 2026 23:33 PM
Wizz Air aircraft taking off above an airport runway

Wizz Air Opens a Montenegro Route from Ljubljana

Jun 4, 2026 10:17 AM
Alicante city skyline with Santa Bárbara Castle at sunset

Alicante Lands on Air Serbia’s Summer Map

Jun 4, 2026 10:04 AM
Aer Lingus aircraft on a runway with hills in the background

A Famous Spanish Pilgrimage City Just Got Closer to Cork

Jun 4, 2026 09:51 AM

Cyprus Gets a Travel Confidence Lift

Jun 4, 2026 09:48 AM

East Midlands Gets a Daily Jersey Link

Jun 4, 2026 09:35 AM
Cars queuing outside an airport terminal drop-off area

Norwich Airport Raises Drop-Off Fee

Jun 4, 2026 09:22 AM
FlixBus logo painted on a marked bus stop area

BER Gets a Bigger FlixBus Map

Jun 3, 2026 17:49 PM