McLaren Racing Extends Partnership with Hilton for Multi-Year Deal

By Ivan PetrenkoFeb 23, 2024 18:45 PMNews
Red Ferrari at car racing
Red Ferrari at car racing. Source: pixabay

McLaren Racing has solidified its enduring partnership with Hilton, marking a significant milestone in their collaboration. Hilton, a leading hospitality giant, is set to continue its role as the Global Hotel Partner of the McLaren Formula 1 Team. This extension seals their commitment for several more years, with the partnership poised to commemorate its remarkable 20-year journey in 2025, making it McLaren's most enduring alliance to date.

For over a decade, Hilton has been the reliable haven for the McLaren Formula 1 Team, serving as their home away from home during the demanding race weekends. This strategic alliance underscores Hilton's integral role in ensuring the team's comfort and optimal performance throughout their rigorous schedules.

The partnership extends beyond the confines of Formula 1 racing, offering McLaren enthusiasts exclusive access to a plethora of unique content and experiences. Notably, Hilton Honors members are granted unparalleled opportunities to engage closely with the McLaren Formula 1 Team. In recent years, this has included hosting the acclaimed Hilton's "Stay on the Grid" event at select trackside hotels, treating guests and racegoers to unforgettable experiences at iconic locations such as Las Vegas and Silverstone.

Looking ahead, Hilton and McLaren are poised to elevate the fan experience to unprecedented heights. With plans to curate more exclusive access and content throughout the racing calendar, including the highly anticipated "Join the Team" initiative, which immerses one fortunate Hilton Honors member and their guest in the exhilarating world of Formula 1 racing for an entire weekend.

The unmistakable "Hilton. For the Stay." branding will maintain its prominent presence on the McLaren MCL38, team apparel, and driver overalls, proudly adorning the iconic papaya orange livery of McLaren's Formula 1 drivers, Lando Norris and Oscar Piastri.

Matt Dennington, McLaren Racing's Executive Director of Partnerships & Accelerator, expressed his delight in extending the longstanding collaboration with Hilton, emphasizing the privilege of calling Hilton home as the team traverses the globe.

Mark Weinstein, Chief Marketing Officer at Hilton, echoed Dennington's sentiments, highlighting the synergy between Hilton's commitment to delivering world-class experiences and McLaren Racing's pursuit of excellence on the track. Weinstein emphasized Hilton's dedication to crafting unforgettable moments for both fans and Hilton Honors members worldwide, underscoring their shared excitement for the forthcoming racing season.

In essence, the extension of McLaren Racing's partnership with Hilton not only reaffirms their enduring alliance but also sets the stage for a future brimming with unparalleled experiences and mutual success on and off the track.

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