Luxury Serviced Apartments by Cheval Collection

By Ivan PetrenkoApr 7, 2024 07:30 AMNews
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Hotel room with a view of the city
Hotel room with a view of the city. Source: pixabay

Cheval Collection, a distinguished hospitality group renowned for its 13 luxury residences boasting 800 apartments in prime locations across London, Edinburgh, and Dubai, has proudly entered the esteemed Global Hotel Alliance (GHA). This partnership marks a significant milestone for both entities, presenting discerning travelers with unparalleled experiences in luxury accommodations.

Establishing its inaugural presence in Edinburgh within the GHA DISCOVERY network, Cheval Collection pioneers the inclusion of luxury serviced apartments in this prestigious alliance. Complementing this milestone is the launch of Cheval Collection's first-ever loyalty program, tailored to enhance guest experiences and foster lasting relationships.

With GHA DISCOVERY boasting a staggering 26 million members, travelers indulging in the opulence of Cheval Collection properties will now enjoy exclusive perks and rewards. From member rates to coveted room upgrades, guests can also accrue and utilize DISCOVERY Dollars (D$), a transparent rewards currency redeemable during their stays.

Each of Cheval Collection's residences exudes a distinct character, offering a diverse range of apartments suitable for various lengths of stay, from fleeting business trips to extensive vacations. From its inception in 1981 with the unveiling of its premier property in Knightsbridge, London, Cheval Collection has meticulously curated a portfolio of upscale apartments, now spanning nine central London locations, three in Edinburgh, and one in Dubai, all strategically positioned within vibrant neighborhoods.

This partnership not only elevates Cheval Collection's global presence but also underscores GHA DISCOVERY's status as the premier loyalty scheme, tailored by hotels, for hotels, fostering direct bookings and facilitating access to new markets.

In essence, the integration of Cheval Collection into the Global Hotel Alliance represents a harmonious fusion of luxury and loyalty, poised to redefine the landscape of upscale hospitality. As travelers embark on journeys enriched by unparalleled comfort and personalized service, the allure of Cheval Collection's opulent residences beckons—a testament to the enduring allure of refined living experiences.

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