The Japanese visited Vietnam 30 times because of the delicious food

By TravelWiseFeb 19, 2024 18:02 PMNews
Share:
The Japanese visited Vietnam 30 times because of the delicious food
Inoue Keiichi rides a bicycle around Hoan Kiem Lake in Hanoi, December 2022. Source: Inoue Keiichi, vnexpress.net

Inoue Keiichi has visited Vietnam 30 times in five years. The reason is that every time he goes, he "misses" the country's beautiful and diverse cuisine.

His love for Vietnam began in March 2018, when the 25-year-old Japanese traveled abroad for the first time. On his first day in Ho Chi Minh City, Keiichi was "mesmerized" by banh mi. The sweet and sour chili sauce, grilled meat sandwiches, and pate with pickled cucumbers allowed him to eat three loaves a day and not get bored," vnexpress.net writes.

"In the following days, I tried more types of Hoi An bread, milk bread, and pillow bread. Each type was delicious, despite the different sweet and savory flavors," he says.

Since the time on the trip was short, Keiichi regretted not having the opportunity to try many other dishes. However, when he boarded the plane to return home, he did try to take a few more loaves of bread with him.

When he returned home, he looked for places that sold Vietnamese bread and visited more than 20 stores, but he never found the authentic Vietnamese flavor. Three months later, he bought a ticket back to Vietnam.

This time, he decided to travel alone from south to north for a month to fulfill his desire to "eat real Vietnamese food" by focusing on typical dishes from each region, such as noodle soup, mixed rice paper, crab soup or pho, snail noodles, and draft beer.

"Some days I ate 6-7 times. I enjoyed banh cuon (steamed rice rolls) and drank more than six cans of Hanoi beer. I didn't get bored eating three or four cups of sweet chee soup at a time," he says.

Keiichi says that spicy dishes like bun dau mam tom (noodles with tofu and fermented shrimp paste) and durian made him almost throw up the first time he ate them, but now he is addicted to them.

The Japanese visited Vietnam 30 times because of the delicious food
Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net

"Now I always eat one durian every month. I can't stand it if I don't eat it," he said. "I missed Vietnam a lot every time I had to leave the place. Sometimes, when I went back to Japan for a few days, all I wanted to do was buy a ticket to go back to Vietnam. I like how Vietnamese people are close and supportive of each other," said Keiichi.

Keiichi said he just celebrated the New Year in Vietnam instead of returning to his hometown to reunite with his family. When he saw people gathering in the city center to watch musical events and fireworks together, he felt that the whole city was one big, happy, warm family.

"I've been in Vietnam for four seasons: spring, summer, fall, and winter, but I've never celebrated the traditional Tet. This year I will stay here to celebrate Tet," he said.

The young man admitted that he was a little worried when he heard that during the Lunar New Year celebrations, people take a break and close their shops to return to their hometowns and be with their families.

However, he plans to join in the Tet celebrations, such as wrapping banh chung (a square sticky rice cake), eating meat with pickled onions, and watching traditional festivals that only take place during Tet.

"Maybe I will ask to celebrate Tet at one of my close Vietnamese friends' houses. I'm pleased to see the busy streets on the eve of the holiday, where people stand in lines to buy peach blossoms and decorations for the holiday," says Keiichi.

Top Articles
Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM
Smartphone with eSIM logo surrounded by travel essentials like flowers, map, camera, and sunglasses

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

Internet on a Cruise: How to Avoid Huge Bills for Connectivity

Aug 6, 2025 09:14 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM
More News
Air New Zealand aircraft on runway during daytime

Air New Zealand Opens January Sale With Low Fares Across Its Global Network

Jan 7, 2026 11:47 AM
airBaltic aircraft taxiing during winter operations in the Baltics

Popular European Cities Lead airBaltic’s 2025 Routes as 2026 Sale Opens

Jan 7, 2026 10:42 AM

January Rail and S-Bahn Works Disrupt Public Transport Access to Berlin BER Airport

Jan 7, 2026 09:34 AM

American Airlines Plans Free High-Speed Wi-Fi on Most Flights Starting 2026

Jan 7, 2026 08:34 AM
Wizz Air aircraft operating a scheduled European flight

Wizz Air Opens New Year Sale With Discounts Across Its 2026 Network

Jan 6, 2026 22:31 PM
Jet2 aircraft at Manchester Airport runway

Manchester Airport Expands 2026 Network With New Mediterranean and Island Routes

Jan 6, 2026 20:37 PM
Cattle grazing in parkland near historic Oxfordshire buildings

Bus Routes Keep Oxfordshire Day Trips Within Reach

Jan 6, 2026 09:31 AM
Train travelling through snowy countryside during winter weather

Snow and Ice Warnings Disrupt Rail and Bus Travel Across Wales and the Borders

Jan 6, 2026 08:37 AM
Qatar Airways aircraft operating regional Middle East services

Qatar Airways Adds Hail to Network With New Saudi Route

Jan 6, 2026 03:31 AM

Delta Restarts Caribbean Flights After FAA Airspace Closure

Jan 6, 2026 02:32 AM

King’s Cross First Class Lounge to Close for Refurbishment Ahead of Spring Reopening

Jan 6, 2026 01:06 AM
Commercial aircraft on runway during winter conditions

Snow Brings Flight Cuts at Paris Airports as Disruption Spreads Across Europe

Jan 6, 2026 00:36 AM
KLM aircraft departing during winter disruption

Winter Disruption Forces KLM to Cut Hundreds of Schiphol Flights

Jan 5, 2026 22:51 PM
Crowded airport terminal during flight disruption

Radio Communications Failure Halts Flights Across Greece: Queues and "Closed Gates" in Athens

Jan 5, 2026 09:04 AM
Aer Lingus aircraft taxiing at Irish airport amid winter conditions

Arctic Cold Disrupts Irish Air Travel as Delays Spread Across Europe

Jan 4, 2026 05:38 AM

Summer 2026 Routes Open New Holiday Choices at Glasgow Prestwick

Jan 4, 2026 03:37 AM

Snowfall Triggers Winter Operations at Luxembourg Airport

Jan 4, 2026 02:37 AM
KLM aircraft on the tarmac during flight disruption

KLM Cancels Caribbean Flights as Venezuela Airspace Disruption Spreads

Jan 4, 2026 01:37 AM
Air India wide-body aircraft on the ground before departure

Pilot Removed from Air India Flight After Failing Alcohol Checks

Jan 4, 2026 00:47 AM
SWISS aircraft parked at Zurich Airport terminal

Winter Storm Disrupts Zurich and Geneva Flights as Delays Build Across Europe

Jan 3, 2026 06:33 AM
Vehicles at airport drop-off area during winter weather

Bristol Airport to Raise Drop-Off and Short-Stay Charges in January 2026

Jan 3, 2026 03:04 AM
Snowfall during winter weather

Snow and Strong Winds Disrupt UK–Amsterdam Flights

Jan 3, 2026 02:34 AM

Evening Bag Drop Option Added for Early easyJet Flights at Birmingham

Jan 3, 2026 00:33 AM

Several Royal Brunei flights delayed on 2 January

Jan 2, 2026 23:30 PM
Geodesic dome accommodation at OutpostX desert retreat in Utah

Sleeping on Another Planet: Inside Utah’s Story-Driven Desert Retreat

Jan 2, 2026 03:32 AM
Brussels Airlines long-haul aircraft operating African routes

African-Inspired Menus Added to Brussels Airlines Long-Haul Flights in 2026

Jan 2, 2026 02:15 AM