The Japanese visited Vietnam 30 times because of the delicious food

By TravelWiseFeb 19, 2024 18:02 PMNews
Share:
The Japanese visited Vietnam 30 times because of the delicious food
Inoue Keiichi rides a bicycle around Hoan Kiem Lake in Hanoi, December 2022. Source: Inoue Keiichi, vnexpress.net

Inoue Keiichi has visited Vietnam 30 times in five years. The reason is that every time he goes, he "misses" the country's beautiful and diverse cuisine.

His love for Vietnam began in March 2018, when the 25-year-old Japanese traveled abroad for the first time. On his first day in Ho Chi Minh City, Keiichi was "mesmerized" by banh mi. The sweet and sour chili sauce, grilled meat sandwiches, and pate with pickled cucumbers allowed him to eat three loaves a day and not get bored," vnexpress.net writes.

"In the following days, I tried more types of Hoi An bread, milk bread, and pillow bread. Each type was delicious, despite the different sweet and savory flavors," he says.

Since the time on the trip was short, Keiichi regretted not having the opportunity to try many other dishes. However, when he boarded the plane to return home, he did try to take a few more loaves of bread with him.

When he returned home, he looked for places that sold Vietnamese bread and visited more than 20 stores, but he never found the authentic Vietnamese flavor. Three months later, he bought a ticket back to Vietnam.

This time, he decided to travel alone from south to north for a month to fulfill his desire to "eat real Vietnamese food" by focusing on typical dishes from each region, such as noodle soup, mixed rice paper, crab soup or pho, snail noodles, and draft beer.

"Some days I ate 6-7 times. I enjoyed banh cuon (steamed rice rolls) and drank more than six cans of Hanoi beer. I didn't get bored eating three or four cups of sweet chee soup at a time," he says.

Keiichi says that spicy dishes like bun dau mam tom (noodles with tofu and fermented shrimp paste) and durian made him almost throw up the first time he ate them, but now he is addicted to them.

The Japanese visited Vietnam 30 times because of the delicious food
Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net

"Now I always eat one durian every month. I can't stand it if I don't eat it," he said. "I missed Vietnam a lot every time I had to leave the place. Sometimes, when I went back to Japan for a few days, all I wanted to do was buy a ticket to go back to Vietnam. I like how Vietnamese people are close and supportive of each other," said Keiichi.

Keiichi said he just celebrated the New Year in Vietnam instead of returning to his hometown to reunite with his family. When he saw people gathering in the city center to watch musical events and fireworks together, he felt that the whole city was one big, happy, warm family.

"I've been in Vietnam for four seasons: spring, summer, fall, and winter, but I've never celebrated the traditional Tet. This year I will stay here to celebrate Tet," he said.

The young man admitted that he was a little worried when he heard that during the Lunar New Year celebrations, people take a break and close their shops to return to their hometowns and be with their families.

However, he plans to join in the Tet celebrations, such as wrapping banh chung (a square sticky rice cake), eating meat with pickled onions, and watching traditional festivals that only take place during Tet.

"Maybe I will ask to celebrate Tet at one of my close Vietnamese friends' houses. I'm pleased to see the busy streets on the eve of the holiday, where people stand in lines to buy peach blossoms and decorations for the holiday," says Keiichi.

Top Articles
Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM
Smartphone with eSIM logo surrounded by travel essentials like flowers, map, camera, and sunglasses

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
More News
Hilton mobile app displayed on smartphone screen

Hilton Tests AI Trip Planner on Its Booking Website

Mar 11, 2026 23:18 PM
Montréal skyline viewed from Mount Royal overlooking downtown

Montréal Rental Limits Could Leave Visitors Short of Beds in 2026

Mar 11, 2026 23:01 PM

Cologne Cathedral to Introduce Tourist Entry Fee

Mar 11, 2026 22:55 PM

LaplandUK Christmas Experience Tickets Go on Sale This March

Mar 11, 2026 22:49 PM
Geothermal springs and steam vents in Icelandic highlands

Iceland’s Geothermal Bathing Tradition Nominated for UNESCO Heritage List

Mar 11, 2026 22:33 PM
American Airlines aircraft approaching for landing

American Airlines Plans Larger Admirals Club Lounge in Austin

Mar 11, 2026 05:36 AM
Passenger cabin view during commercial flight

Middle East Tensions Begin to Shift Global Travel Plans

Mar 11, 2026 05:27 AM
Canoe on a calm forest lake in Finland

What Makes Finland Feel Good to Live In

Mar 11, 2026 00:52 AM
Lufthansa aircraft taxiing at an airport

Lufthansa Group Adds Extra Long-Haul Flights as Demand Jumps

Mar 11, 2026 00:04 AM

Philippine Airlines Extends Middle East Flight Cancellations Into Mid-March

Mar 10, 2026 23:58 PM

Loganair Offers Free Rebooking as Weather Warning Hits Scottish Islands

Mar 10, 2026 23:41 PM
United Airlines aircraft flying in clear blue sky

United Airlines Warns: Loud Phone Audio Could Lead To Flight Ban

Mar 10, 2026 23:35 PM
New York skyline with Manhattan bridges and One World Trade Center

Edinburgh Gains Daily New York Flight For Summer

Mar 9, 2026 23:39 PM
Kyrenia harbour with boats and waterfront buildings in northern Cyprus

Cyprus Holidays Dip After Drone Incident

Mar 9, 2026 23:23 PM
Woman standing near a “No Access” sign by the sea

Places Around the World Where Women Still Face Entry Bans

Mar 9, 2026 23:16 PM

Island-Hopping Trips Gain Momentum Across Europe

Mar 9, 2026 23:07 PM

AI Travel Scams Are Getting Harder to Spot

Mar 9, 2026 22:52 PM
China Eastern widebody aircraft landing on airport runway

China Eastern Brings Direct Shanghai Flights Back to Stockholm

Mar 9, 2026 22:44 PM
Yellow airport sign showing passport control for EU citizens

EU Border Control Goes Digital With New Entry/Exit System

Mar 8, 2026 15:28 PM
SAS Airbus aircraft approaching runway during landing

SAS Returns to Riga With Daily Copenhagen Flights

Mar 8, 2026 13:01 PM
Sultan Omar Ali Saifuddien Mosque reflected in lagoon in Brunei

Brunei–London Flights Go Direct as Dubai Stop Paused

Mar 8, 2026 12:55 PM
airBaltic Airbus A220 aircraft on snowy runway

airBaltic Schedules Third Dubai Repatriation Flight to Riga

Mar 7, 2026 03:39 AM

LOT Begins Rolling Out Wi-Fi on Dreamliner Fleet

Mar 7, 2026 03:23 AM

Finnair Plans Special Muscat Flights to Bring Stranded Dubai Passengers Home

Mar 7, 2026 03:06 AM
Wizz Air aircraft parked on airport apron

Wizz Air Cleared for First UK–US World Cup Charter Flights

Mar 7, 2026 02:57 AM
Hotel guest room with sculpted wooden headboard design

New Downtown Hotel Opens Steps From San Antonio’s River Walk

Mar 7, 2026 02:42 AM