The Japanese visited Vietnam 30 times because of the delicious food

By TravelWiseFeb 19, 2024 18:02 PMNews
Share:
The Japanese visited Vietnam 30 times because of the delicious food
Inoue Keiichi rides a bicycle around Hoan Kiem Lake in Hanoi, December 2022. Source: Inoue Keiichi, vnexpress.net

Inoue Keiichi has visited Vietnam 30 times in five years. The reason is that every time he goes, he "misses" the country's beautiful and diverse cuisine.

His love for Vietnam began in March 2018, when the 25-year-old Japanese traveled abroad for the first time. On his first day in Ho Chi Minh City, Keiichi was "mesmerized" by banh mi. The sweet and sour chili sauce, grilled meat sandwiches, and pate with pickled cucumbers allowed him to eat three loaves a day and not get bored," vnexpress.net writes.

"In the following days, I tried more types of Hoi An bread, milk bread, and pillow bread. Each type was delicious, despite the different sweet and savory flavors," he says.

Since the time on the trip was short, Keiichi regretted not having the opportunity to try many other dishes. However, when he boarded the plane to return home, he did try to take a few more loaves of bread with him.

When he returned home, he looked for places that sold Vietnamese bread and visited more than 20 stores, but he never found the authentic Vietnamese flavor. Three months later, he bought a ticket back to Vietnam.

This time, he decided to travel alone from south to north for a month to fulfill his desire to "eat real Vietnamese food" by focusing on typical dishes from each region, such as noodle soup, mixed rice paper, crab soup or pho, snail noodles, and draft beer.

"Some days I ate 6-7 times. I enjoyed banh cuon (steamed rice rolls) and drank more than six cans of Hanoi beer. I didn't get bored eating three or four cups of sweet chee soup at a time," he says.

Keiichi says that spicy dishes like bun dau mam tom (noodles with tofu and fermented shrimp paste) and durian made him almost throw up the first time he ate them, but now he is addicted to them.

The Japanese visited Vietnam 30 times because of the delicious food
Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net

"Now I always eat one durian every month. I can't stand it if I don't eat it," he said. "I missed Vietnam a lot every time I had to leave the place. Sometimes, when I went back to Japan for a few days, all I wanted to do was buy a ticket to go back to Vietnam. I like how Vietnamese people are close and supportive of each other," said Keiichi.

Keiichi said he just celebrated the New Year in Vietnam instead of returning to his hometown to reunite with his family. When he saw people gathering in the city center to watch musical events and fireworks together, he felt that the whole city was one big, happy, warm family.

"I've been in Vietnam for four seasons: spring, summer, fall, and winter, but I've never celebrated the traditional Tet. This year I will stay here to celebrate Tet," he said.

The young man admitted that he was a little worried when he heard that during the Lunar New Year celebrations, people take a break and close their shops to return to their hometowns and be with their families.

However, he plans to join in the Tet celebrations, such as wrapping banh chung (a square sticky rice cake), eating meat with pickled onions, and watching traditional festivals that only take place during Tet.

"Maybe I will ask to celebrate Tet at one of my close Vietnamese friends' houses. I'm pleased to see the busy streets on the eve of the holiday, where people stand in lines to buy peach blossoms and decorations for the holiday," says Keiichi.

Top Articles
Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM
Smartphone with eSIM logo surrounded by travel essentials like flowers, map, camera, and sunglasses

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
More News
Fire crews monitoring smoke near a mountain road

Greece Fires Spread Across Several Tourist Areas

Aug 4, 2026 22:09 PM
Guest working in a Radisson long-stay suite

Radisson Launches Global Long-Stay Programme

Aug 4, 2026 21:56 PM

Discover Airlines Adds Two Routes from Frankfurt to Eastern Finland

Aug 4, 2026 21:43 PM

Milan Passante Closes for Most of August

Aug 4, 2026 21:37 PM
Wireless earbuds in an open charging case

Headphone Case Forces SWISS Flight to Divert

Aug 4, 2026 21:24 PM
Air Europa Boeing 787 Dreamliner taking off

Air Europa Expands in Central America

Aug 4, 2026 21:11 PM
London bus passing the Houses of Parliament

Children Get Free Bus Travel Across England This August

Aug 4, 2026 01:48 AM
Deutsche Bahn ICE train at a German station

Ten European Routes Where Trains Beat Flying

Aug 4, 2026 01:35 AM
IndiGo aircraft taxiing at an airport

IndiGo Suspends Two Heathrow Routes This October

Aug 3, 2026 22:52 PM

Is Morocco Still Safe After the Ceuta Crisis?

Aug 2, 2026 19:39 PM

Spain–Italy Flights Face New Border Checks

Aug 2, 2026 19:26 PM
Aircraft parked at Lisbon Airport

Portugal Reveals Plans for Lisbon’s New Airport

Aug 1, 2026 23:33 PM
Mountain lake surrounded by rocky peaks and pine trees

Tourist Boats Grounded as Swiss Border Lake Shrinks

Jul 31, 2026 23:57 PM
easyJet aircraft wing above clouds at sunset

More Mediterranean and Red Sea Flights Launch From Glasgow

Jul 31, 2026 23:54 PM
Chicago skyline beside Lake Michigan at sunset

Frankfurt–Chicago Flights Go Daily in 2027

Jul 31, 2026 23:41 PM

LOT Opens Sales for Warsaw–Hanoi Route

Jul 31, 2026 23:38 PM

From Singapore to Nice, Finnair Spotlights Autumn Escapes

Jul 31, 2026 23:35 PM
Protester speaking through a megaphone

Three August Saturdays Hit by EMR Strikes

Jul 31, 2026 23:02 PM
Greater Anglia trains at a railway station

Additional Trains Scheduled for Newmarket Nights Visitors

Jul 31, 2026 22:59 PM
Passenger waiting beside a ScotRail train

Glasgow Rail Network Braces for Concert and Games Crowds

Jul 31, 2026 22:36 PM
Crowded football stadium during a match

Ryanair Adds Flights from Dublin for Premier League Weekends

Jul 31, 2026 22:03 PM
Airport runway prepared for aircraft operations

Naples Airport to Close for November Runway Works

Jul 31, 2026 21:57 PM

Berlin Gets Daily Milan Flights Before Christmas

Jul 31, 2026 21:44 PM

These Popular Spain Flights Face the Most Cancellations

Jul 31, 2026 21:31 PM
Jet2 aircraft flying over snow-covered Alps

Newcastle Skiers Get Three Direct Routes to the Alps

Jul 31, 2026 21:28 PM
Lindos beach and Acropolis on Rhodes

Turkish Travellers Get Easier Access to 12 Greek Islands

Jul 31, 2026 21:15 PM