The Japanese visited Vietnam 30 times because of the delicious food

By TravelWiseFeb 19, 2024 18:02 PMNews
Share:
The Japanese visited Vietnam 30 times because of the delicious food
Inoue Keiichi rides a bicycle around Hoan Kiem Lake in Hanoi, December 2022. Source: Inoue Keiichi, vnexpress.net

Inoue Keiichi has visited Vietnam 30 times in five years. The reason is that every time he goes, he "misses" the country's beautiful and diverse cuisine.

His love for Vietnam began in March 2018, when the 25-year-old Japanese traveled abroad for the first time. On his first day in Ho Chi Minh City, Keiichi was "mesmerized" by banh mi. The sweet and sour chili sauce, grilled meat sandwiches, and pate with pickled cucumbers allowed him to eat three loaves a day and not get bored," vnexpress.net writes.

"In the following days, I tried more types of Hoi An bread, milk bread, and pillow bread. Each type was delicious, despite the different sweet and savory flavors," he says.

Since the time on the trip was short, Keiichi regretted not having the opportunity to try many other dishes. However, when he boarded the plane to return home, he did try to take a few more loaves of bread with him.

When he returned home, he looked for places that sold Vietnamese bread and visited more than 20 stores, but he never found the authentic Vietnamese flavor. Three months later, he bought a ticket back to Vietnam.

This time, he decided to travel alone from south to north for a month to fulfill his desire to "eat real Vietnamese food" by focusing on typical dishes from each region, such as noodle soup, mixed rice paper, crab soup or pho, snail noodles, and draft beer.

"Some days I ate 6-7 times. I enjoyed banh cuon (steamed rice rolls) and drank more than six cans of Hanoi beer. I didn't get bored eating three or four cups of sweet chee soup at a time," he says.

Keiichi says that spicy dishes like bun dau mam tom (noodles with tofu and fermented shrimp paste) and durian made him almost throw up the first time he ate them, but now he is addicted to them.

The Japanese visited Vietnam 30 times because of the delicious food
Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net

"Now I always eat one durian every month. I can't stand it if I don't eat it," he said. "I missed Vietnam a lot every time I had to leave the place. Sometimes, when I went back to Japan for a few days, all I wanted to do was buy a ticket to go back to Vietnam. I like how Vietnamese people are close and supportive of each other," said Keiichi.

Keiichi said he just celebrated the New Year in Vietnam instead of returning to his hometown to reunite with his family. When he saw people gathering in the city center to watch musical events and fireworks together, he felt that the whole city was one big, happy, warm family.

"I've been in Vietnam for four seasons: spring, summer, fall, and winter, but I've never celebrated the traditional Tet. This year I will stay here to celebrate Tet," he said.

The young man admitted that he was a little worried when he heard that during the Lunar New Year celebrations, people take a break and close their shops to return to their hometowns and be with their families.

However, he plans to join in the Tet celebrations, such as wrapping banh chung (a square sticky rice cake), eating meat with pickled onions, and watching traditional festivals that only take place during Tet.

"Maybe I will ask to celebrate Tet at one of my close Vietnamese friends' houses. I'm pleased to see the busy streets on the eve of the holiday, where people stand in lines to buy peach blossoms and decorations for the holiday," says Keiichi.

Top Articles
Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM
Smartphone with eSIM logo surrounded by travel essentials like flowers, map, camera, and sunglasses

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
More News
Qantas Airbus A380 taking off against a cloudy sky

Qantas’ Record Flight Brings Nonstop London Trips Closer

Nov 10, 2026 19:22 PM
British passport held in a hand

EU Border Errors Could Block British Holidays

Nov 10, 2026 18:57 PM

Paderborn’s Crete Flights Get a Second Airline

Nov 10, 2026 15:54 PM

Spain Faces Three Days of Rail Strikes This Week

Nov 10, 2026 15:41 PM
Train at Gatwick Airport railway station platform

Gatwick Express Brings Back Four Trains an Hour After Seven Years

Nov 10, 2026 15:39 PM
St Mary's Basilica and the Cloth Hall in Krakow's Main Market Square

Krakow Main Square Reopens After Deadly Shooting

Nov 9, 2026 19:36 PM
GullivAir Airbus A330 aircraft on an airport runway at sunset

New Sofia–Phuket Flights Cut Out the Stopover

Nov 9, 2026 19:03 PM
Passenger trains on railway tracks in Cairo, Egypt

Egypt Reopens Cairo–Aswan Railway After Deadly Collision

Nov 9, 2026 17:58 PM
Brussels Airlines aircraft taking off against a blue sky

Brussels Airlines Launches Free Starlink Wi-Fi on One Jet

Nov 9, 2026 17:35 PM

Newcastle Airport Expands Winter Flights Across Europe

Nov 8, 2026 12:12 PM

Expedia’s Black Friday Flash Deals Reach 75% on Select Stays

Nov 8, 2026 12:07 PM
Man touching a pig standing in shallow turquoise water

Greece’s Pig Beach Draws Crowds - and a Warning

Nov 8, 2026 11:54 AM
Norwegian cruise ship sailing along the Italian coast

Norwegian’s 50% Cruise Sale Ends Before Black Friday

Nov 8, 2026 11:41 AM
Ryanair Boeing 737 aircraft taxiing at an airport

Friendly Reminder: Ryanair’s Bag Drop Closes Earlier From 10 November

Nov 7, 2026 11:29 AM
Amtrak locomotive standing at a railway station platform

Amtrak’s Winter Sale Cuts Fares but Skips Christmas

Nov 7, 2026 11:16 AM

Third Bomb Threat Wave Hits Flights Across Europe

Nov 7, 2026 11:03 AM

Jet2 Black Friday: Save on Bags and Meals Before Deadlines Hit

Nov 7, 2026 10:48 AM
London Underground train arriving at South Kensington station

Eight Tube Strikes Threaten London's Christmas Rush

Nov 7, 2026 10:35 AM
Wizz Air aircraft taking off above a runway

Spain’s Rail Shutdown Sparks Two New Wizz Air Routes

Nov 6, 2026 17:42 PM
Wooden Christmas market stalls near Harvey Nichols in Manchester

Manchester Christmas Markets Return With Rail Warning

Nov 6, 2026 17:27 PM
SWISS Airbus A220 aircraft flying with landing gear extended

SWISS Cuts 25 Minutes Off Mumbai Flights With A350

Nov 6, 2026 17:14 PM
Crowds at Birmingham's illuminated Frankfurt Christmas Market at night

Birmingham Christmas Markets Open Ahead of Five-Day Rail Shutdown

Nov 5, 2026 22:21 PM

Spain Rail Crash Leaves Major Route Shut as Strikes Loom

Nov 5, 2026 22:19 PM

New Airline Launches Six Chișinău Routes From €35

Nov 5, 2026 22:06 PM
Large crowd waving French flags on a busy street

France Strike Shuts Paris Stations and Cuts Trains

Nov 5, 2026 21:53 PM
City of Arts and Sciences in Valencia, Spain

Valencia Enforces €3,000 Fines as Tourist Limits Loom

Nov 5, 2026 21:48 PM