The Japanese visited Vietnam 30 times because of the delicious food

By TravelWiseFeb 19, 2024 18:02 PMNews
Share:
The Japanese visited Vietnam 30 times because of the delicious food
Inoue Keiichi rides a bicycle around Hoan Kiem Lake in Hanoi, December 2022. Source: Inoue Keiichi, vnexpress.net

Inoue Keiichi has visited Vietnam 30 times in five years. The reason is that every time he goes, he "misses" the country's beautiful and diverse cuisine.

His love for Vietnam began in March 2018, when the 25-year-old Japanese traveled abroad for the first time. On his first day in Ho Chi Minh City, Keiichi was "mesmerized" by banh mi. The sweet and sour chili sauce, grilled meat sandwiches, and pate with pickled cucumbers allowed him to eat three loaves a day and not get bored," vnexpress.net writes.

"In the following days, I tried more types of Hoi An bread, milk bread, and pillow bread. Each type was delicious, despite the different sweet and savory flavors," he says.

Since the time on the trip was short, Keiichi regretted not having the opportunity to try many other dishes. However, when he boarded the plane to return home, he did try to take a few more loaves of bread with him.

When he returned home, he looked for places that sold Vietnamese bread and visited more than 20 stores, but he never found the authentic Vietnamese flavor. Three months later, he bought a ticket back to Vietnam.

This time, he decided to travel alone from south to north for a month to fulfill his desire to "eat real Vietnamese food" by focusing on typical dishes from each region, such as noodle soup, mixed rice paper, crab soup or pho, snail noodles, and draft beer.

"Some days I ate 6-7 times. I enjoyed banh cuon (steamed rice rolls) and drank more than six cans of Hanoi beer. I didn't get bored eating three or four cups of sweet chee soup at a time," he says.

Keiichi says that spicy dishes like bun dau mam tom (noodles with tofu and fermented shrimp paste) and durian made him almost throw up the first time he ate them, but now he is addicted to them.

The Japanese visited Vietnam 30 times because of the delicious food
Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net

"Now I always eat one durian every month. I can't stand it if I don't eat it," he said. "I missed Vietnam a lot every time I had to leave the place. Sometimes, when I went back to Japan for a few days, all I wanted to do was buy a ticket to go back to Vietnam. I like how Vietnamese people are close and supportive of each other," said Keiichi.

Keiichi said he just celebrated the New Year in Vietnam instead of returning to his hometown to reunite with his family. When he saw people gathering in the city center to watch musical events and fireworks together, he felt that the whole city was one big, happy, warm family.

"I've been in Vietnam for four seasons: spring, summer, fall, and winter, but I've never celebrated the traditional Tet. This year I will stay here to celebrate Tet," he said.

The young man admitted that he was a little worried when he heard that during the Lunar New Year celebrations, people take a break and close their shops to return to their hometowns and be with their families.

However, he plans to join in the Tet celebrations, such as wrapping banh chung (a square sticky rice cake), eating meat with pickled onions, and watching traditional festivals that only take place during Tet.

"Maybe I will ask to celebrate Tet at one of my close Vietnamese friends' houses. I'm pleased to see the busy streets on the eve of the holiday, where people stand in lines to buy peach blossoms and decorations for the holiday," says Keiichi.

Top Articles
Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM
Smartphone with eSIM logo surrounded by travel essentials like flowers, map, camera, and sunglasses

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
More News
Interior of a lounge with seating and curved ceiling design

Sofia Lounge Turns Airport Waiting Into Part Of The Trip

Mar 31, 2026 00:59 AM
Airport workers resurfacing runway at night near terminal

Night Flight Limits Set During Hannover Runway Upgrade

Mar 31, 2026 00:45 AM

Katowice Expands Summer Map With 128 Routes

Mar 30, 2026 22:33 PM

Madrid Adds Newark Option for New York Trips

Mar 30, 2026 22:28 PM
Large cruise ship at sea during evening light

Mediterranean Routes Replace Gulf Sailings This Winter

Mar 30, 2026 22:16 PM
Ryanair aircraft in flight against blue sky

Ryanair Drops Azores Routes Amid Rising Airport Costs

Mar 30, 2026 20:52 PM
LNER First Class Lounge sign on patterned wall

King’s Cross First Class Lounge Reopens After Upgrade

Mar 29, 2026 00:27 AM
FlixBus coach stopped on city street near bus stop

New £5 Coach Routes Launch Before Easter

Mar 29, 2026 00:14 AM
Passengers waiting inside airport terminal at sunset

Cyprus Warns Travellers Over Middle East Trips

Mar 28, 2026 23:41 PM

Manchester Adds Direct Routes To Major Golf Locations

Mar 28, 2026 23:39 PM

Eindhoven Gains Direct Route To Yerevan

Mar 28, 2026 23:25 PM
Boats anchored off Sicily rocky coastline

Leipzig And Dresden Add Summer Flights Across Europe

Mar 28, 2026 11:23 AM
United Airlines aircraft flying in clear sky

Economy Beds Without Business Class Prices

Mar 27, 2026 22:08 PM
Rocky Mediterranean cove with clear turquoise water

Gdańsk Expands Summer Map With Over 190 Routes

Mar 27, 2026 21:56 PM
Airport security and passport control area

Biometric Checks Cause Long Queues At Spanish Airports

Mar 27, 2026 01:42 AM

Europe Gains More Premium Links To The Maldives

Mar 27, 2026 01:37 AM

Jet2 Adds Thassos to Birmingham Summer 2027 Programme

Mar 27, 2026 01:24 AM
Wizz Air aircraft approaching runway

Wizz Air Expands App-Based Ordering Across Its Fleet

Mar 26, 2026 21:21 PM
Sand dunes and beach in Fuerteventura at sunset

FMO Adds Fuerteventura and Rhodes to Summer Flights

Mar 26, 2026 21:19 PM
Colourful giveaway sign against blue sky

London Southend Ties Giveaway To Summer Routes

Mar 26, 2026 21:05 PM
Small electric aircraft on airport runway

Electric Air Taxis Move Closer To Real Airport Use

Mar 26, 2026 20:53 PM
Luxury yacht moored at marina at sunset

Four Seasons Expands Travel Options With First Yacht

Mar 25, 2026 23:28 PM

Quantum Navigation Trial Begins on Britain’s Railway Network

Mar 25, 2026 23:06 PM

Minor Hotels Launches Colbert Collection With First Opening in Italy

Mar 25, 2026 22:52 PM
airBaltic Airbus A220-300 aircraft on snowy runway

airBaltic Adds Winter Routes Linking Ski Resorts and Canary Islands

Mar 25, 2026 22:47 PM
Child meeting Father Christmas

LaplandUK Expands Festive Experience Ahead of 2026 Ticket Release

Mar 25, 2026 22:34 PM