Go North East's New Sponsorship: A Boost for Accessible Travel in Durham

Go North East has renewed its partnership with Durham Cricket, continuing as the front-of-shirt sponsor for their Visually Impaired team until 2025. This renewal is not just a win for the cricket team but also a significant development for travelers in the region, emphasizing accessibility and inclusivity.

Established in June 2007, Durham’s Visually Impaired Cricket Team competes in the England and Wales Cricket Board Development League. The team plays an adapted version of cricket, designed to be inclusive for both partially sighted and totally blind individuals, ensuring that everyone can enjoy and participate in the sport.

Ben Maxfield, Business Director of Go North East, highlighted the company's dedication to making travel accessible for all. He noted that their buses are equipped with next-stop audio announcements, making it easier for visually impaired passengers to navigate the transport system. This sponsorship aligns with Go North East's broader mission to support community inclusivity. Maxfield expressed enthusiasm for the team's upcoming season and its potential successes, reinforcing the company's commitment to inclusivity beyond just transportation.

Tom Seymour, Commercial Director for Durham Cricket, expressed his gratitude for Go North East's continued support. He emphasized that the partnership helps create a more inclusive and welcoming environment within the sport, which mirrors the travel company's efforts in the community.

For travelers, this sponsorship renewal signifies a stronger commitment to accessible travel options within the Durham area. Go North East’s dedication to improving the travel experience for visually impaired passengers ensures that everyone can explore the region with greater ease and confidence. The company's ongoing support for the cricket team is a reflection of its broader mission to enhance the quality of life for all residents and visitors.

The collaboration between Go North East and Durham Cricket showcases the importance of accessible travel and community support. As the new cricket season approaches, both the team and travelers in Durham stand to benefit from this continued partnership. It’s not just about promoting a sport; it’s about fostering a community where everyone, regardless of their abilities, can participate fully and travel confidently.

This renewed sponsorship underscores the critical role that corporate support plays in enhancing accessibility in both sports and travel. For those planning to visit or travel around Durham, Go North East’s initiatives promise a more inclusive and supportive experience.