Exploring the Opulent World of The Ritz-Carlton Yacht Collection

By Ivan PetrenkoJan 31, 2024 08:13 AMNews
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Yacht lost in the blues
Yacht lost in the blues. Source: unsplash

The Ritz-Carlton Yacht Collection has quickly become a beacon of luxury in the high seas, attracting attention with its remarkable offerings and ambitious plans. Here are seven fascinating facts about this lavish fleet:

  1. Superyacht Luxury Redefined
    • The Ritz-Carlton's superyachts, including the Ilma and Evrima, redefine luxury cruising with their smaller size and opulent offerings.
    • Each suite, spanning at least 1,000 square feet, includes a private terrace.
    • The fleet emphasizes a high staff-to-guest ratio, ensuring personalized service.
    • Guests enjoy all-inclusive, a la carte dining and complimentary Moët & Chandon.
    • Upsells, like specialized children’s activities and spa treatments (including diamond dust facials), are available for those seeking extra indulgence.
  2. Pioneering a Billion-Dollar Market
    • The Ritz-Carlton Yacht Collection is a trailblazer in the emerging $5 billion-a-year luxury yacht cruise market.
    • It faces competition from other luxury brands like Four Seasons and Aman Resorts.
    • The sector attracts both seasoned cruisers and first-timers, expanding the market rather than cannibalizing existing cruise lines.
  3. Ilma's Inaugural Voyage Set for September
    • The Ilma will embark on its maiden voyage on September 2, starting with a Mediterranean itinerary.
    • The yacht will alternate between Mediterranean and Caribbean routes, with excursions to Central and South America.
  4. IPO Ambitions and Financial Strategies
    • Under CEO Jim Murren, there's talk of an IPO for The Ritz-Carlton Yacht Collection in the near future.
    • The brand seeks self-sufficiency and is currently financed by a mix of stakeholders and debt markets.
  5. Enhanced Guest Satisfaction
    • Following initial feedback, the brand improved staffing and amenities aboard the Evrima, including enhanced internet connectivity via Starlink.
    • Guest satisfaction and repeat booking rates have since increased significantly.
  6. Addressing Climate Concerns
    • The fleet, although lacking published sustainability data, aims to reduce emissions.
    • The Evrima operates on dual-fuel engines with liquified natural gas and has retrofitting potential for more sustainable fuel options.
  7. Future Expansion into Asia Pacific
    • With plans to grow the fleet to 8-10 yachts by 2030, the brand eyes the Asia Pacific, the world's fastest-growing cruise market.
    • The future fleet may feature ships with varied themes and capabilities, and all yachts are available for private charters.

The Ritz-Carlton Yacht Collection, through its distinctive approach to luxury cruising, is setting new standards in the industry and shaping the future of high-end sea travel.

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