Emirates to Showcase Innovation and Expansion at ITB Berlin 2024

By Ivan PetrenkoFeb 29, 2024 19:30 PMNews
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The tail fins of Emirates aircraft with the distinctive red, green, white, and black design on a tarmac
The tail fins of Emirates aircraft with the distinctive red, green, white, and black design on a tarmac. Source: unsplash

Emirates, the globally recognized leader in international air travel, is set to make a grand return to ITB Berlin, the premier European travel and trade show, from March 5th to 7th, 2024. This marks a significant presence, underlining the airline's commitment to innovation, partnership expansion, and sustainability.

At the forefront of Emirates' participation is the introduction of its latest signature products to the European audience, with the Emirates Premium Economy seat making its debut in Germany. Award-winning and featured on 27 A380 aircraft across 15 destinations, this product symbolizes the airline's dedication to enhancing passenger experience. Additionally, ITB Berlin will witness the first presentation of Emirates’ Boeing 777-300ER game-changer First Class fully enclosed private suite, alongside the latest in Business Class seats, the A380 Onboard Lounge, First Class Shower Spa, and comfortable Economy Class seating.

Beyond product innovation, Emirates is set to announce new partnerships and expand existing ones, aiming to boost connectivity to and from major European hubs. These strategic collaborations with air carriers and travel entities are poised to promote travel to and from Europe through joint marketing and trade initiatives.

Sustainability is another cornerstone of Emirates' presentation, with a dedicated area showcasing initiatives that include responsibly-sourced onboard materials and the 'Air-crafted by Emirates' collection made from upcycled A380 materials. This reflects the airline's commitment to emission reduction, responsible consumption, and biodiversity protection.

The Emirates stand, a sprawling 480 square meters space capable of hosting up to 200 visitors, will also feature meeting areas for engagement with travel partners and visitors. This set-up underscores Emirates' role as a key player in supporting tourism flows, economic development, and job creation across Europe.

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