AlFursan Miles for Charity: Saudia's New Venture with SDAIA

Saudia, the flag carrier of Saudi Arabia, through its AlFursan loyalty program, has embarked on a philanthropic journey with the Saudi Data and AI Authority (SDAIA), marking a significant milestone in charitable giving. This collaboration, facilitated by the Ehsan National Platform for Charitable Work, introduces a novel way for AlFursan members to contribute to charitable causes, allowing them to donate their miles through Ehsan, enhancing community engagement and support for charitable initiatives.

The memorandum of understanding (MoU) was signed by Essam Akhonbay, Vice President of the AlFursan Loyalty Program at Saudia, and Engr. Ibrahim Alhusaini, CEO of Ehsan. This partnership not only paves the way for digital donations via the Saudia website and mobile application but also underscores a shared commitment to advancing the charitable sector, particularly during the holy month of Ramadan, a period when charity holds profound significance.

This initiative aligns with the goals of Saudi Vision 2030, aiming to foster a culture of donation and community solidarity. It comes as part of the fourth edition of the National Platform for Charitable Work, initiated on the fifth of Ramadan, which has seen substantial support from key figures in the Kingdom, including generous donations from the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and H.H. Prince Mohammed bin Salman bin Abdulaziz Al-Saud.