Alaska Airlines Elevates In-flight Experience with Exclusive 'Cloud Cruiser' IPA

By Ivan PetrenkoFeb 22, 2024 01:32 AMNews
Stacked wooden barrels in a dark cellar
Stacked wooden barrels in a dark cellar. Source: unsplash

In a groundbreaking collaboration, Alaska Airlines has introduced 'Cloud Cruiser’, a unique craft beer brewed exclusively for the airline by Fremont Brewing, a distinguished Seattle-based brewery known for its artisan beers. This custom IPA, named 'Cloud Cruiser,' marks a first for Alaska Airlines, offering a premium beverage choice to its passengers flying above 30,000 feet and in select lounges.

'Cloud Cruiser' is a testament to the synergy between two iconic Pacific Northwest brands, uniting to enhance Alaska Airlines' premium beverage offerings. Todd Traynor-Corey, Alaska Airlines' managing director of guest products, expressed excitement about the addition, noting the exclusive availability of this one-of-a-kind craft beer to Alaska's flyers. Initial feedback from passengers has been overwhelmingly positive, with many eager for their next flight to enjoy another 'Cloud Cruiser.'

The creation of 'Cloud Cruiser' involved a meticulous selection process, where Fremont Brewing's expertise in crafting small batch artisan beers using local ingredients was pivotal. After several tastings at altitude, the bright orange, melon, and tropical notes of the brewery’s IPA were chosen to delight passengers' palates. Matt Lincecum, Fremont Brewing’s Founder, highlighted the brewery's commitment to freshness, emphasizing the importance of delivering a freshly brewed experience in the skies.

The can's design, featuring an Alaska Airlines 737-8 MAX amid clouds over a retro-inspired Washington state landscape, is as distinctive as the beer inside. This collaborative effort between Alaska and Fremont's creative teams showcases the shared values and heritage of both Seattle-based brands. Jonny Mack, Alaska’s studio creative manager, shared his pride in the project, emphasizing the joy of contributing to an Alaska Air first and looking forward to future innovative ventures.

This partnership not only symbolizes a fusion of art and craftsmanship but also underscores Alaska Airlines' dedication to offering a unique and enjoyable in-flight experience. With 'Cloud Cruiser,' Alaska Airlines and Fremont Brewing invite passengers to savor a taste of the Pacific Northwest, enhancing the travel experience with a beer that's as memorable as the journey itself.

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