AirAsia MOVE and Coras Launch MOVETIX: A New Era in Global Event Ticketing
In a groundbreaking collaboration, AirAsia MOVE, Asia's top travel booking application, has joined forces with Coras, a leading global ticket distribution platform, to unveil MOVETIX. This innovative ticketing platform is set to revolutionize the way travelers access global events and activities. With over 10,000 events worldwide, MOVETIX integrates seamlessly into the AirAsia MOVE app, providing users with a comprehensive travel experience including flights, hotels, rides, and more.
MOVETIX, the brainchild of Hassan Choudhury, an entertainment industry veteran and CEO of RedRecords—a joint venture between AirAsia and Universal Music—is set to elevate the travel experience to new heights. This platform is powered by Coras, whose impressive network includes partners like Ryanair, Pegasus, and Frontier, promising a wide array of options for travelers.
The platform's launch is marked by an exciting partnership with StarHub and World Football Legends for the upcoming StarHub Football Festival, scheduled for 20-21 April 2024 in Our Tampines Hub, Singapore. MOVETIX has been appointed as the official ticketing partner for this event, which will feature legendary football players like David James, Dwight Yorke, and Teddy Sheringham. Ticket prices are thoughtfully structured, catering to a wide audience, with special packages for families and discounted rates for senior citizens and children. Additionally, the initiative takes on a charitable aspect, with a portion of ticket sales going towards the Dyslexic Association and HCA Hospice Care.
Nadia Omer, CEO of AirAsia MOVE, emphasizes the integral role of entertainment in travel. She highlights how MOVETIX, in line with Hassan Choudhury's dual role in RedRecords, aligns with AirAsia's commitment to offering the best value in travel and nurturing talent in the ASEAN region. The collaboration with Coras on the AirAsia MOVE platform is a strategic move to enhance customer experiences while staying true to the brand's values.
Mark McLaughlin, CEO of Coras, expressed excitement about the partnership, noting the potential of Southeast Asia as an emerging market for live entertainment. The collaboration allows AirAsia MOVE's extensive customer base to access a diverse range of events across numerous cities and countries, marking a significant step in the development of live entertainment in the region.
In conclusion, the launch of MOVETIX by AirAsia MOVE (Apple App Store, Google Play Store) and Coras is not just a step forward in travel and entertainment integration but also a promising development for the live entertainment industry in Southeast Asia. It exemplifies how innovative collaborations can create unique, comprehensive travel experiences, catering to the evolving needs of modern travelers.