Air New Zealand Bids Farewell to Dave the Goose, Launches New Adventure Campaign

By Ivan PetrenkoMay 18, 2024 04:30 AMNews
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White and black Air New Zealand airplane daytime
White and black Air New Zealand airplane daytime. Source: unsplash

As Dave the Goose takes his final flight to Los Angeles, Air New Zealand has unveiled a new campaign celebrating the thrill of travel. Known for its innovative safety and promotional videos, the airline is moving forward with a fresh focus on extraordinary adventures.

Dave the Goose, a beloved character in Air New Zealand’s advertising since 2016, has retired from his role to pursue new opportunities in Hollywood. Dave, voiced by Australian actor Bryan Brown, starred in the acclaimed 'Better Way to Fly' campaign and several other ads spanning Los Angeles, Canada, and New Zealand. His departure was marked by a heartfelt video farewell, featuring a nostalgic cameo by Brown.

Kathryn O'Brien, Air New Zealand's General Manager of Australia, praised Dave for his contributions, noting his impact on the airline's Australian marketing efforts. She expressed gratitude for his embodiment of adventure and mateship, highlighting his significance in promoting the airline’s international network to Australian travelers.

Despite Dave’s departure, Air New Zealand continues to innovate with the release of its latest promotional video, 'Your Extraordinary Adventure Awaits'. This campaign emphasizes the Kiwi spirit of adventure, encouraging travelers to embark on transformative journeys. Jane Anthony, General Manager of Brand and Marketing, described the campaign as both an invitation and a declaration of the airline's commitment to enabling adventure.

Having endured prolonged pandemic restrictions, Air New Zealand has worked diligently to restore connectivity for its passengers. The new campaign marks a return to fostering the excitement and wonder that travel brings, reaffirming the airline’s dedication to providing unforgettable travel experiences.

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