Air India Express Unveils Hand Baggage-Only 'Lite' Fares for the Light Traveler

By Ivan PetrenkoFeb 23, 2024 02:31 AMNews
Boeing 787 Dreamliner in the air
Boeing 787 Dreamliner in the air. Source: unsplash

Air India Express, renowned for its value-driven approach, has launched an innovative fare option aimed at passengers who prefer to travel light. The 'Xpress Lite' fare, a hand baggage-only option, offers reduced prices for travelers not checking in luggage, reinforcing the airline's commitment to flexible and cost-effective travel options.

Xpress Lite: A Game-Changer in Air Travel

The 'Xpress Lite' fare is designed for travelers without check-in baggage, allowing them to carry up to 7kg of cabin baggage with an additional option to pre-book 3kg more at no extra cost. This fare can be availed through direct bookings on the airline's official app or website, offering a streamlined travel experience for passengers who prioritize efficiency and mobility.

This initiative is part of Air India Express's broader strategy to cater to diverse traveler needs by offering unbundled fare options, enabling customers to tailor their travel experience according to their preferences. Ankur Garg, Chief Commercial Officer at Air India Express, emphasizes the airline's vision of revolutionizing air travel in India by offering "frictionless journeys" and "exceptional value" under the 'Fly As You Are' ethos.

Ancillary Revenue: A Strategic Focus

The introduction of 'Xpress Lite' fares also plays a crucial role in enhancing Air India Express's ancillary revenue, which has become a significant aspect of the airline's business model. By allowing passengers to choose from a range of optional products and services, including food, baggage, and inflight services, the airline aims to provide a personalized travel experience while boosting its non-passenger revenue streams.

Aloke Singh, CEO of Air India Express, highlighted the importance of ancillary revenue at the WINGS India event, indicating the airline's focus on expanding its portfolio of optional services to meet evolving customer demands.

Expanding Horizons

In line with its growth trajectory, Air India Express plans to double its daily departures by the end of the financial year 2025. To support this expansion, the airline is set to bolster its fleet with the induction of new Boeing 737 MAX aircraft, ensuring a robust operational framework to accommodate increased passenger volumes.

This strategic move not only aims to elevate Air India Express's market presence but also reflects its commitment to offering competitive fare options that cater to the budget-conscious traveler. As the airline continues to adapt and innovate, its 'Xpress Lite' fares are poised to redefine convenience and value in air travel, promising a new era of efficiency for Indian flyers.

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